Category : Marketing

26 Apr 2015

How to Help Your Clients Get Results with Email Marketing

‘Email Marketing’ can mean a lot of things depending on what your role is in the marketing world. Many businesses just starting out end up blasting emails and offers when time permits — and then wonder why they’re not getting the kind of results they’re looking for. For many designers, integrators, consultants and agencies, it can be hard to get clients to go from doing business-as-usual promotional campaigns to building a more long-term, targeted email strategy. But if we look toward the enterprise side […]

24 Apr 2015

So You’ve Reached First Page Rankings on Google – Now What?

Have you been utilizing Search Engine Optimization (SEO) services that brought you first place rankings on Google?  If so, maybe you’ve started to wonder, “Now what?” or “Do I still need my SEO service?” For a lot of small business owners or executives, it’s common to question the on-going cost of SEO, especially if it’s already helped you achieve your desired results.  As with any service or expense, it’s essential to stay educated on the value you’re getting from SEO work over time because […]